Don't be deceived by Feather Celosia's delicate looking plumes of color. This late summer annual thrives in hot, sunny garden spots and keeps on blooming right up until frost. 'First Flame Purple' forms a tidy mound about a foot tall and wide, making it a great addition to borders, container planters, and hanging baskets. This shade of purple is unusual in celosias, as most lean toward warmer colors.